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The *Unboring* B2B Marketing Gallery

Cognism is on a mission…

To prove B2B marketing ISN’T boring (outdated lead gen is…)

So, we built an *unboring* gallery. To show what’s possible when marketers scrap lead gen and embrace real marketing.

These are not average B2B campaigns. These are award-winning, record-breaking campaigns that boosted brand awareness 🚀

What

An *unboring* gallery to showcase the best and most fun B2B marketing campaigns… And, prove B2B marketing doesn't have to be boring!

Why

B2B buying behaviour is changing, fast. Now, marketers must push boundaries and create campaigns that drive revenue, not only MQLs.

How

We’ve collected our favourite B2B campaigns in one place. So, marketers like yourself, can use it to inspire your future *unboring* campaigns.

Dive into the campaigns...

Trainual
Gong
Starburst
Metadata
Walnut
Demandbase
Trainual
“This is how you do it”
Can B2B and 90s R&B really mix? Learn how Trainual teamed up with R&B icon Montell Jordan to drive massive brand awareness using the power of music…
Learn more
trainual campaign
Gong
“That Superbowl ad”
Learn how Gong made history as the first ever revenue intelligence platform to advertise during America’s largest sporting event. But… Did the risk pay off?
Learn more
Gong Campaign
Starburst
“Space Quest League”
A gamified sweepstakes for data pros with a charitable twist… Discover how Starburst were able to combine B2B, gaming and charity all in one powerful marketing campaign…
Learn more
starburst-campaign-2
Metadata
"Demand"
"Content so good, we wouldn’t blame you for charging for it - and yet, it’s 100% free and on demand" - Learn how Metadata blazed a trail in ungating content for demand generation with their DEMAND events...
Learn more
DEMAND-2022-Social-Card
Walnut
#weareprospects
What’s buying a T-shirt and buying B2B software got in common? Not much, as it turns out. But Walnut decided to tell the story (and start a movement to revolutionize the B2B sales process...)
Learn more
Screenshot 18-11-2022 13-51-28
Demandbase
"Thrilling Tales of Smarter GTM"
A interactive B2B comic book, with superheroes to boot? Demandbase made it happen with "Thrilling Tales of Smarter GTM". So, how did this unique blend of content marketing and comic art come about?
Learn more
Demandbase-card-image

More marketing resources

B2B marketing
The Demand Gen Playbook Course
B2B marketing
The Ultimate eBook on Producing eBooks
B2B marketing
The Loop Live
View more

Want to turn boring 'lead gen' into a 15-minute job?

Marketers across the world use Cognism to claim back time, do less sales support work, and do more real marketing.

Book a demo today, to see what all the hype is about.