Then the ad goes on to explain what Gong does and how it helps to solve some of the problems created by the changing work environment. Including:
- Giving management insight and control when deals go wrong.
- Offering opportunities for learning and replicating positive results.
- Ultimately helping companies to win more deals.
Udi also did something else during the ad that illustrated the impact of the platform, without taking up any extra ad time. Did you notice it?
The size of the leading man.
The ad begins with the Vice President in miniature, holding a comically large pencil in comparison to his size.
He explains that everyone was left feeling ‘a little, little’ after the pandemic sent office work into a tailspin.
But by the end of the ad, the Vice President is struggling to fit into the room because he has grown in size.
This implies that Gong has helped him and his team to regain his strength and confidence.
He also says ‘grow your revenue with Gong’, which suggests that the Vice President's physical growth also symbolises the growth in sales and revenue.
And you can’t talk about a Gong ad without referencing the star of the show - the gong.
The Vice President hits the gong when he says ‘my sales team got through it, with Gong’, tying together the sound of the gong with his success as a B2B sales leader.
Essentially, the message here is that Gong helps you to succeed (and this message is further cemented by the 2022 Super Bowl ad, The Sound of Success!).
Udi shares a little about his vision for the 2021 advert:
“I wanted whoever was watching to be entertained, but what I really wanted was for sales professionals to feel noticed, to feel special. So I had to include aspects that might only make sense to them.”
