Prioritise your warmest accounts with high-impact outreach

Step 1: Configure the intent topics you want to monitor

Admin users can choose 12 intent topics from the 11,000+ we have available.

For this scenario, we’re interested in tracking companies who are trending against topics such as ‘B2B Data’, ‘Cognism, or ‘Sales Intelligence’ - this makes it clear who is in the market for a solution like ours.

Step 2: Prioritise the accounts showing positive intent trends

Once your admin configures the intent topics, Companion automatically populates your dashboard with intent signals.

You’ll see:

• Intent scores for each topic
• Upward search trends
• Key locations driving the intent

With insights into what your accounts are searching for—plus the frequency and recency of their activity—you’ll intercept buyers earlier in their journey, long before they start exploring competitors.

Bonus Step🚀: Layer job join signals on top of intent signals

Intent is a great indication of the accounts you need to prioritise —but it’s just one piece of the puzzle.

To make an impact, you need to know who to contact and have a compelling reason to reach out.

Job join signals are a powerful way to reconnect with new hires who already know your solution.

Since you know which accounts are showing purchase intent, targeting advocates at their new company gives you an easy way to break in and start the conversation.

Step 4: Start connecting with the right decision-makers 

In your companion dashboard, you’ll find the contact information for new hires in the high-intent accounts, based on the job join signals your admin set up.

You’ll also get an AI-powered list of top-recommended contacts you should prioritise in the account.

This is a quick way to identify other members of the buying committee and effortlessly multi-thread the account.

Now it's time to turn these intent signals into results.

Instead of the generic ‘saw you were researching our tool’ (which hundreds of SDRs would normally do) try this approach instead.

If you opted for the job join triggers, use alternative methods like gifting to engage new joiners and discretely tie the gift back into your pitch.