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Turning MQLs into SQLs: How MDRs Increase Conversion Rates 

Aligning the goals of sales and marketing is the secret to a successful revenue team.

In this webinar, we explored how having a specialised salesperson, called an MDR, can bridge the gap between marketing-qualified leads (MQLs) and sales-qualified leads (SQLs).

We were joined by 4 sales experts, who shared actionable advice on how MDRs can help B2B sales teams focus on high quality leads and ultimately convert more good-fit customers.

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