Marketing Dilemmas
Newsletter
Marketing’s full of tough calls - shrinking budgets, shifting buyer behaviour, broken funnels, and bold new plays that don’t always go to plan. Subscribe to our bi-weekly newsletter bringing you the marketing dilemmas that real marketers are facing, and how they're going about solving them.
Each edition brings you lessons from the marketers tackling those challenges head-on.
"When I'm stuck on a marketing dilemma, my first port of call is to speak to my peers to workshop solutions. This newsletter, is the paper trail of the collective thoughts and ideas of some the best minds in the game - solving your dilemmas in your inbox"
Liam Bartholomew, VP Brand & Customer Marketing @ Cognism
Subscribe to the Cognism bi-weekly newsletter
Insights from a voice sales and marketing teams trust.
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Get a feel for the kinds of dilemmas we unpack every month.
Each edition brings you real stories, frameworks, and lessons from B2B marketers figuring it out in real time.
- When your winning CRO tests stop working
Estelle Marasigan, Senior Web Manager at Cognism, shares why even “winning” experiments eventually plateau, and how to make conversion gains last longer. - SEO in a post-keyword world
Zak Ali, GM US at Finder, tackles the dilemma every content marketer’s facing: how to stay discoverable when AI and chat-based search rewrite the rules. - When you’ve nailed your ICP… but hit a ceiling
Ben Smith, Marketing Director at Reachdesk, breaks down what to do when growth stalls, and how to evolve your GTM without losing focus.
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