Kill the MQL! How to promote paid content to create opportunities.
It's time to rethink how you run B2B paid ads.
We all share the ambition to reduce our Cost-Per-Lead (CPL), but we also need *useful* leads to create revenue.
Where could you improve your paid strategy?
How can you reduce waste, and generate more opportunities?
In this session we featured Liam Bartholomew (Cognism), Kate Terry (Turtl) and Jonny Butler (Leadfeeder).
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