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Kill the MQL! How to promote paid content to create opportunities.

It's time to rethink how you run B2B paid ads.

We all share the ambition to reduce our Cost-Per-Lead (CPL), but we also need *useful* leads to create revenue.

Where could you improve your paid strategy?
How can you reduce waste, and generate more opportunities?

In this session we featured Liam Bartholomew (Cognism), Kate Terry (Turtl) and Jonny Butler (Leadfeeder).

Discover our latest content below 👇

B2B marketing
The 3 Secrets to CMO Success
B2B marketing
Demandism Ep2: Old demand gen plays that still workr
B2B marketing
Demandism Ep1: How to ACTUALLY make the move from lead gen to demand gen

Make data your competitive advantage?

Setting a new standard for coverage, compliance and quality.