(in B2B SaaS)

Content. Campaigns and Demand Gen. Performance marketing.

These are the three pillars that prop you up as CMO. So keeping them balanced is vital.  To do that, you need formidable plans.

You need a laser-focus on metrics. And you need the flexibility to test and iterate.

In this eBook, Cognism's CMO, Alice de Courcy outlines the secrets to her success in the role to date.