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Marketing Insights

3 Secrets to CMO Success

In B2B SaaS

Content | Campaigns and Demand Generation | Performance marketing.

These are the three pillars that prop you up as CMO. So keeping them balanced is vital.  To do that, you need formidable plans.

You need a laser-focus on metrics. And you need the flexibility to test and iterate.

In this eBook, Cognism's CMO, Alice de Courcy outlines the secrets to her success in the role to date. 

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What's inside?

With this guide you'll discover

  • How to measure content
  • Best practice on messaging, tone of voice and using social channels
  • Pro tips for hiring growth-focused marketers 
  • The tactics and metrics that Cognism marketers used for our most successful campaigns
  • How to start generating demand through paid activities 

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Setting a new standard for coverage, compliance and quality.