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The 3 Secrets to CMO Success

(in B2B SaaS)

Content. Campaigns and Demand Gen. Performance marketing.

These are the three pillars that prop you up as CMO. So keeping them balanced is vital.  To do that, you need formidable plans.

You need a laser-focus on metrics. And you need the flexibility to test and iterate.

In this eBook, Cognism's CMO, Alice de Courcy outlines the secrets to her success in the role to date. 

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The 3 Secrets to CMO Success (in B2B SaaS) BANNERS V1 FINAL-02

What’s inside?

With our playbook, Alice reveals:

  • How to measure content
  • Best practice on messaging, tone of voice and social channels
  • Actionable tips on hiring growth-focused marketers
  • Tactics and key metrics behind Cognism's most successful campaign channels
  • How to generate demand through paid activities

 

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The 3 Secrets to CMO Success (in B2B SaaS) BANNERS V1 FINAL-04

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