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Cognism + HubSpot Integration: Quality Data Enrichment

Cognism’s 2-Way Sync lets you sync and manage contact data, automatically keeping HubSpot CRM data enriched, accurate, and always up to date.

  • Save time by eliminating manual data entry
  • Better manage your pipeline with enhanced CRM hygiene
  • Empower reps with fresh, verified data, whether working in HubSpot or Cognism

"With Cognism, we're able to track 100% of our outbound efforts through the HubSpot integration".

"Manually creating a contact in HubSpot would take us 2.5 minutes per contact … With Cognism, these are done with a click."

Michael Wong - Head of Marketing at Plandek

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See how our 2-way integration works and how it compares to your standard 1-way integration.

One integration to empower your entire revenue team

Bi-directional visibility

Save time and protect team workflows.

Reps get clear visibility on HubSpot contacts/companies inside Cognism, ensuring reps avoid creating duplicates or contacting someone another team member already owns.

Cleaner data, automatically

Reduce data decay without manual clean-up.

Identify gaps or stale records in the CRM and refresh records at scale meaning you can push new data into HubSpot whilst cleaning up what’s already in the CRM, simultaneously. 

Compliance controls

Makes compliance programmes more robust.

Eliminate the risk of your reps inadvertently contacting a prospect on Do-Not-Call lists by ingesting customer-specific opt-outs to ensure they never see those records in their searches

2-Way Sync for RevOps

Keep CRM hygiene clean and efficient across the team

  • Automatically ingest customer-specific opt-outs so reps never surface do-not-contact records in search.

  • Remove duplicate and incomplete records without manual clean-up, ensuring CRM hygiene at scale.

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2-Way Sync for Sales Managers

Reduce duplicate effort and establish better rep coordination

  • Instantly see which contacts already exist in your CRM to avoid wasting credits on duplicates or chasing the same leads twice.

  • Give every rep a unified, up-to-date view of fresh, verified data—whether they’re working in Cognism or HubSpot.

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2-Way Sync for SDRs & BDRs

Prospect and action leads faster with one-click exports.

  • Push new contacts from Cognism straight into HubSpot and trigger sequences instantly, prospecting 50–70% faster.

  • Eliminate tool switching and manual data entry with one-click exports.

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See how the 2-Way HubSpot and Cognism native integration works and how it compares to the standard 1-Way integration you're using today.