Cognism + HubSpot Integration: Quality Data Enrichment
Cognism’s 2-Way Sync lets you sync and manage contact data, automatically keeping HubSpot CRM data enriched, accurate, and always up to date.
- Save time by eliminating manual data entry
- Better manage your pipeline with enhanced CRM hygiene
- Empower reps with fresh, verified data, whether working in HubSpot or Cognism
"With Cognism, we're able to track 100% of our outbound efforts through the HubSpot integration".
"Manually creating a contact in HubSpot would take us 2.5 minutes per contact … With Cognism, these are done with a click."
Michael Wong - Head of Marketing at Plandek
See how our 2-way integration works and how it compares to your standard 1-way integration.
One integration to empower your entire revenue team
Bi-directional visibility
Save time and protect team workflows.
Reps get clear visibility on HubSpot contacts/companies inside Cognism, ensuring reps avoid creating duplicates or contacting someone another team member already owns.
Cleaner data, automatically
Reduce data decay without manual clean-up.
Identify gaps or stale records in the CRM and refresh records at scale meaning you can push new data into HubSpot whilst cleaning up what’s already in the CRM, simultaneously.
Compliance controls
Makes compliance programmes more robust.
Eliminate the risk of your reps inadvertently contacting a prospect on Do-Not-Call lists by ingesting customer-specific opt-outs to ensure they never see those records in their searches
2-Way Sync for RevOps
Keep CRM hygiene clean and efficient across the team
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Automatically ingest customer-specific opt-outs so reps never surface do-not-contact records in search.
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Remove duplicate and incomplete records without manual clean-up, ensuring CRM hygiene at scale.
2-Way Sync for Sales Managers
Reduce duplicate effort and establish better rep coordination
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Instantly see which contacts already exist in your CRM to avoid wasting credits on duplicates or chasing the same leads twice.
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Give every rep a unified, up-to-date view of fresh, verified data—whether they’re working in Cognism or HubSpot.
2-Way Sync for SDRs & BDRs
Prospect and action leads faster with one-click exports.
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Push new contacts from Cognism straight into HubSpot and trigger sequences instantly, prospecting 50–70% faster.
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Eliminate tool switching and manual data entry with one-click exports.
29%
conversion rate benchmark
Use case
Data Quality
Company size
201-1,000 employees
Industry
Information Technology and Services
Teams using
Operations, Sales
Jonny Fianu, Global Head of Revenue Operations
22%
Growth in Quarterly Pipeline
Use case
Data Quality
Company size
1,000+ employees
Industry
Information Technology and Services
Teams using
Sales, Marketing
"Cognism was a lot easier in terms of functionality. The intent data is good for us, and the Diamond Data made it a lot easier to get through on the phone and have a conversation."
Antony Arcan, SDR Manager, EMEA
86%
deals influenced
Use case
Data Quality, Intelligence, Personalisation
Company size
51-200 employees
Industry
Computer Software
Teams using
Marketing, Sales
“Looking at opportunities over the last year, between 72-77% were influenced by Cognism. This means that Cognism provided one or more of the contacts involved in the deal.”
“Cognism influenced 86% of our open late-stage deals.”
“And 56% of the opportunities we’ve closed/won over the last year were influenced by Cognism.”
Director of Revenue Operations
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See how the 2-Way HubSpot and Cognism native integration works and how it compares to the standard 1-Way integration you're using today.