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After evaluating Apollo and ZoomInfo, the OneUp Sales team realised they needed a GDPR compliant data provider specialising in global data coverage.
A couple of months after choosing Cognism, OneUp Sales closed 60% of deals (including the biggest deal in the companies history).
This is their full story 👇
“After using Lusha for a short period, I realised our SDRs were calling prospects under the central opt-out register which Lusha wasn't flagging in their database."
"We then trialled Apollo using a test data sample which didn’t produce adequate results, so proceeded to evaluate ZoomInfo but found the data to be too US-centric."
- Marc Parsons, SDR Team Lead at OneUp Sales
89% of the mobile numbers OneUp Sales called in 2023 were accurate and valid. As a result over 60% of their deals that year came from the team pulling a number from Cognism's database (including the largest deal in their history).
The OneUp Sales team were appointed a dedicated Onboarding and Customer Success Manager. With their support OneUp Sales were up and running within a week.
Since the OneUp Sales team are using a reputable data tool that meets all GDPR regulations, it gives the SDRs confidence when a prospect questions where they've obtained their number from,.
“The SDRs have pulled data from Cognism for every demo booked. For every deal closed, the AEs have used the database to pull relevant contact details to influence the deal.”
“Overall, 60% of our deals have come from the team pulling a number from Cognism.”
- Marc Parsons, SDR Team Lead at OneUp Sales
You've seen the amazing results OneUp Sales achieved with Cognism. Curious about what you could achieve?