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Why Lead Forensics chose Cognism as it's global data provider.

Issues with inaccurate and missing data prompted Lead Forensics to start looking for a provider with a more reliable global database.

After making the switch to Cognism, we helped Lead Forensics increase conversion rates by 30% and increase SDR team productivity by 50%.

This is their full story 👇

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Results overview

50%
increase in SDR team productivity
30%
increase in conversion rates
60%
improvement in mobile coverage
More
meetings booked in shorter amount of time
50%
increase in SDR team productivity
30%
increase in conversion rates
More
meetings booked in shorter amount of time
60%
improvement in mobile coverage

The Challenge: Why did Lead Forensics need a global-centirc provider?

“Before Cognism we were using a large American provider whose data coverage in Europe and the US was often scarce and inaccurate, creating inefficiencies in the sales team."

"This prompted us to start looking for a provider with a more reliable global database.” 

- Paul Thomas, CEO of Lead Forensics

 

The evaluation:  Why did Lead Forensics choose Cognism?

Global Data Coverage

During the evaluation process, Lead Forensics compared Cognism against five US competitors. The results showed that Cognism outperformed the others by demonstrating better quality EMEA data and a higher coverage of US mobile numbers.

Accurate Mobile Data

By using credible mobile phone data, the SDRs are able to book far more appointments in a shorter amount of time. As a result conversion rates improved by 30% and SDR productivity increased by 50%.

Globally Compliant Database

Since the SDR team at Lead Forensics are using a reputable data tool that meets all GDPR regulations, it gives the SDRs confidence when a prospect questions where they've obtained their number from.

 

The workflow: Outbound prospecting

  • The sales managers assign a target vertical to each SDR
  • The SDRs then create personas according to their criteria and use the Cognism Web App to build a targeted prospect list
  • The SDRs export the contact records into their CRM ready for outreach

 

The Impact: Why does Lead Forensics recommend Cognism?

“We’ve hit our quota so much faster than we would’ve expected to if we didn’t have Cognism on board.” 

"Our sales volumes each year are significant and Cognism has definitely played a big part in that. The ROI is exceptionally good.” 

 - Paul Thomas, CEO of Lead Forensics

Looking for a global data provider? You should try Cognism.

You've seen the amazing results Lead Forensics achieved with Cognism. Curious about what you could achieve?

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