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After displacing ZoomInfo and LeadIQ, Drift were able to book 70% of outbound meetings with our mobile phone numbers and decrease prospecting time by 5x through our LinkedIn chrome extension.
This is their full story 👇
“We used ZoomInfo and LeadIQ across all of our sales teams. However, finding correct mobile numbers in these databases was like finding a needle in a haystack.”
"The SDRs were spending a great deal of time sifting through data lists, only to find that most of the numbers were false or office lines. This is when we decided to look at Cognism."
- Michael Iannuzzi, Director of Marketing & Sales Development at Drift
Cognism defeated all the other lead generation providers by a huge amount.
Cognism's database had an 80% accuracy rate and the highest coverage of mobile numbers.
Michael found that ZoomInfo’s LinkedIn plug-in took 20-30 seconds to load a lead. Where as with Cognism, enriching contact information on LinkedIn was instant, helping them speed up LinkedIn prospecting time by 5x
Given the rapidity of the onboarding, Michael could confidently show his CFO that Cognism had demonstrated high usage and product adoption across the sales organisation in the initial 30 days.
Cognism’s platform is not only rapid but the data is a cut above the rest. There are many data enrichment tools out there and I’ve tried most of them. I can confidently say that Cognism has the highest coverage and most accurate data available.
- Michael Iannuzzi, Director of Marketing & Sales Development at Drift
You've seen the amazing results Drift have achieved with Cognism. Curious about what you could achieve?
It all starts with a demo 👇