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Diary of a first-time CMO The Demand Gen Playbook Cold Calling Report 2025 RevOps hub SDR Zone
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Cognism
vs other data providers

You're looking for better data. 
Here's why our customers love Cognism:

  • Find 'ready to buy' contacts from your target accounts.
  • Phone verified contact data with a 98% accuracy.
  • Globally compliant database.
  • A leader in global coverage and European B2B contact data
Book a call to see the difference 👇

1800+ revenue teams' favourite data provider ♥️ 

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Why choose Cognism?

Cognism
zoominfo
Coverage
Cognism
Best mobile coverage on the market for high connect rates even in WFH/hybrid environments. Coverage of both the US & EMEA.
zoominfo
Focus on direct dials and office numbers. Low mobile coverage. Focused mainly on the US.
Data Quality
Cognism
Phone-verified mobile numbers (Diamond Data®) and research-on-demand service (Diamonds-on-Demand®) for 20%+ connect rates and 7X more live conversations. These contacts have 98% accuracy rate.
zoominfo
No human verification processes and services. Average connect rates ~3%.
Intent
Cognism
Consent-based intent data, powered by Bombora, focused on topics vs keywords. The context of each interaction is taken into account when calculating the strength of intent signals. Sourced through a partnership with publications and websites B2B buyers trust and consult when making a buying decision.
zoominfo
Most alternative providers don’t have intent data. Those that do, usually provide bidstream intent signals. With bidstream, providers collect large amounts of data via keyword scraping and don’t take into account the context of the interactions when calculating the strength of the buying signals.
Compliance
Cognism
Numbers are cleaned against do-not-call lists. Business emails only, as required by compliance laws.
zoominfo
With other vendors, your team is responsible for scrubbing against any DNC or TPS lists, business and personal emails that require additional levels of consent
Access
Cognism
Unrestricted access to company & contact data, matching individual contributors’ workflows. Bulk credit system for list-building workflows.
zoominfo
Credit-based billing and limited access.

You deserve MORE

5x
increase in reach
7x
increase in conversation rate
80%
less calls needed for better results
25%
less attempts to get through a cold call list
5x
increase in reach
7x
increase in conversation rate
25%
less attempts to get through a cold call list
80%
less calls needed for better results

Premium data

A degree of quality you won't find anywhere else

Reach the prospects you need & grow your sales with pinpoint accuracy and speed.

Diamond Data ® 

Fill your pipeline with leads who answer the phone, so you reach and win more qualified prospects in less time.

The Diamond is Cognism’s guarantee you’re getting phone-verified leads and the best possible data on the market.

Diamonds-on-Demand®

Flag the prospects & data that are most valuable to YOU and we'll put all our resources into helping you connect with and close your ideal customer.

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Premium targeting

Nothing less than the best 

Find the buyers who are most likely to buy from you and use contextual data to improve the quality of your conversations. Combine growth triggers, intent data and technologies to get a head start on your competition and build strong relationships that net you the business. 

Premium compliance

No more compliance headaches

From database notifications projects and 3rd party data audits to cross-checking our mobile numbers against global DNC lists, we ensure you get globally compliant data so you can reach out to your dream prospects with complete confidence.

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Experience the Diamond difference.

See how our phone verified contact data can increase your connect rate by 7x. Book a demo today.

Skyrocket your sales

Cognism gives you access to a global database and a wealth of data points with numbers that result in a live conversation.

Find customers ready to buy

Cognism intent data helps you identify accounts actively searching for your product or service – and target key decision makers when they’re ready to buy.