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Webinar: How to scale your ABM programme

About this webinar

Join the Cognism marketing team as we breakdown the programme we've used to scale our ABM programme from zero to generating over $700k in pipe in 2025 already.

We've just achieved the highest marketed generated revenue in a single quarter in Cognism history, and this playbook is one of the key drivers.

This behind the scenes look will give you tactical insights you can action to drive more pipeline impact from ABM spend, regardless if you're just getting started with your programme or have a comprehensive set up.

Speakers:

 

Sales Companion helps your GTM teams build better pipeline

1. For Sales (1)

Sales Teams

Surface tailored signals and daily contact recommendations for high-value contacts to uncover new opportunities in your assigned accounts.

2. For RevOps_ (1)

Revenue Teams

Connect your team to the best-fit prospects and deliver each seller personalised intelligence to increase productivity.

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Marketing Teams

Build target and relevant audiences to inform your ABM strategy with firmographic, technographic and buyer intent signals.

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Find the next best business in your TAM and unlock new opportunities.

Identify untapped market potential within your TAM and serve your sales reps with tailored intelligence, high-intent accounts and contacts ready to buy. Maintain team focus with personalised account assignment, fine-tuned to your specific verticals or regions.

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Focus your teams on the accounts that matter with intelligent signals.

Serve your reps essential signal data daily, including new hires, job changes, intent indicators, and funding updates. Equip them to prioritise warm accounts and confidently engage in their next best conversation

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Help your team prioritise prospects they’re 3x more likely to connect with.

Ensure your sellers get through to their most important contacts with phone-verified decision-maker data that connects 3x more than the average mobile.

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Data-driven intelligence that tells your reps who to call next.

65% of your rep's time is spent finding their next best conversation. Companion gives them this time back by providing each seller with tailored recommended contact suggestions for prospects most relevant to them.

Secure your seat at the revenue table and drive sales alignment

With the widest coverage of B2B data globally, Cognism gives marketers the signals they need to fuel ambitious campaigns and drive qualified leads that actually convert.