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Live Webinar

Turning MQLs into SQLs: How MDRs increase conversion rates

Register here!


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Justa Rasciute

Sales Development Representative @Confluent


Hunain Yakub

Business Development Executive @Capdesk

Callum McManus

Senior Business Development Executive @Cognism

Sam Gibbons

Sam Gibbons

Senior Business Development Executive @Cognism

Live webinar - Thursday 21st January 15:00 GMT 

Aligning the goals of sales and marketing is the secret to a successful revenue team.

In this webinar, we’ll explore how having a specialised salesperson, called an MDR, can bridge the gap between marketing-qualified leads (MQLs) and sales-qualified leads (SQLs).

We’ll be joined by 4 sales experts, who will share actionable advice on how MDRs can help B2B sales teams focus on high quality leads and ultimately convert more good-fit customers.

In this webinar, we'll discuss: 

  • Winning processes for actioning leads
  • Identifying a good persona/fit for the business 
  • Reaching out to different personas 
  • Tech to make your job easier 
  • Tips and tricks on how to convert leads 

Find out more about Cognism

Request demo