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B2B Prospecting: The Untapped Gold Mine

B2B prospecting is fundamental to the success of a business. In this guide we identify and explore several factors that demonstrate the importance of B2B prospecting for sales and marketing teams, as well as the wider business. Providing practical advice for getting it started at your business today.

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What’s inside?

Over the course of this guide, you'll learn:

  • How to calculate the total market available for your product or service
  • How to effectively cold call, use outbound email and master social selling on LinkedIn
  • How to put all these techniques together in a sales cadence
  • How to conduct winning sales demos and close deals.
  • How to get started with paid channels and PPC, from Google, to Facebook, LinkedIn and beyond
  • Content marketing hints, tips and tricks 
  • Email marketing that delivers opportunities
The Ultimate guide to hacking B2B Lead Generation BANNERS V1 FINAL-09-1
Chapter 1

Introduction: What is outbound prospecting?

We start off by giving you a full overview of what outbound prospecting is, the activities it included, the benefits, and how you can get started!

Chapter 2

Outbound prospecting activities

From cold calling to outbound email, to social selling. When it comes to outbound prospecting there’s a lot to learn. In this section, we’ll show you all the techniques that will help you become an outbound prospecting champion!

Chapter 3

Introduction: What is inbound marketing?

Jump straight into our complete guide to Inbound marketing - teaching you how to create an inbound strategy to attract, engage and convert customers.

Chapter 4

Inbound marketing channels

Paid - it’s a seriously effective way to get your business digital exposure quickly. But it’s easy to overspend. Check out this section for everything you need to know about PPC (pay-per-click).