B2B prospecting is fundamental to the success of a business. In this guide we identify and explore several factors that demonstrate the importance of B2B prospecting for sales and marketing teams, as well as the wider business. Providing practical advice for getting it started at your business today.
Over the course of this guide, you'll learn:
We start off by giving you a full overview of what outbound prospecting is, the activities it included, the benefits, and how you can get started!
From cold calling to outbound email, to social selling. When it comes to outbound prospecting there’s a lot to learn. In this section, we’ll show you all the techniques that will help you become an outbound prospecting champion!
Jump straight into our complete guide to Inbound marketing - teaching you how to create an inbound strategy to attract, engage and convert customers.
Paid - it’s a seriously effective way to get your business digital exposure quickly. But it’s easy to overspend. Check out this section for everything you need to know about PPC (pay-per-click).