A Cognism Guide

How to Sell Without Product Differentiation

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New technologies, such as AI and machine learning, have given rise to a new generation of companies. Disruption of traditional industries is the name of today’s game. There are now more businesses than ever before - a quick look at the stats proves this:

  • In 2016, the number of UK startups rose to a new record - 660,000 new companies were established, compared to 608,00 in 2015.
  • In 2017, UK startups raised more money in equity investment than ever before - equalling £8.27bn worth of funding.
  • In 2018, the number of new tech companies in the UK rose by 14%.

It’s clear therefore that business, in particular the B2B and tech sectors, is now exploding with competition. There are more startups than ever before and all of them are battling each other to win a slice of the market.

Read how to win in this race and how to increase your sales effectiveness, without primarily worrying about product differentiation.

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