In sales, it’s tempting to view “winning” as the goal.
But just like every cheesy family flick tells us: it’s really all about the journey, not the destination.
So how do you build a sales culture where winning is the way, not just the end result?
And even more challenging: how can you ensure your culture endures as your sales teams grow?
Here's the replay of our open, honest conversation with two experienced sales leaders who shared with us what they’ve learned are the most commonly overlooked techniques to building an enduring culture of winning.