Convert inbound leads faster with accurate contact data enrichment

Data enrichment is the process of correcting or appending contact and company information in a business’ database.

Maintaining data quality is a challenge for many sales and marketing teams, especially in larger organisations that are ingesting large volumes of data over time. 

Fortunately, solutions like Cognism offer a range of capabilities to enrich and refresh contact and account data as it enters your CRM and ensures it stays clean afterwards.

Data decays quickly. B2B buyers change email addresses, get promoted, and switch companies often. To keep your database accurate, you need to consistently enrich your contact data as time goes on.

With Cognism, you can enrich contact data instantly to clean up historical records or schedule CRM enrichment at a set frequency to keep the data fresh on an ongoing basis. It also allows you to enhance specific lead lists with actionable contact data.

Cognism allows you to instantly enrich historical records and new data entering your CRM, or enrich a specific contact list with GDPR compliant mobile phone numbers, B2B emails, and other data points.

To ensure industry-leading accuracy, we've built proprietary data validation methodologies into our processes.

1. Manual research

Cognism has a data research team who focus their efforts in two areas.   

First, the team manually verify mobile phone numbers on a regular basis and on-demand when requested by our customers. 

Second, to ensure the data we source meets our stringent quality standards, the research team continuously audit our customers’ most desired company and contact profiles, including the information collected via our programmatic primary data capture methods.  

2. Daily database updates

We also perform millions of daily updates to our database.

Apart from keeping our data fresh, these updates enable us to track important person events such as specific people joining a new company or key roles leaving.

This can be crucial for rekindling relationships with former users or connecting with new decision-makers before your competition catches up with the job update.

Unlike other vendors, we capture and process data the only way we know how. The GDPR-compliant way.

We built our offering in alignment with GDPR,  so you can to go to market without your legal team worrying about whether the data you’re using is putting your business at risk.

• We’re the only provider that checks Do-Not-Call lists globally.
• We notify our database and give them the option to opt-out.
• We don’t hold any personal email addresses in our database. Expect B2B emails only.

We often talk about the breadth of our European data, mobile coverage and data accuracy.

But a big reason why sales teams switch and STAY with Cognism is because customer service is at the heart of our offering.

Every customer receives:

• A dedicated Customer Success Manager and Account Manager
• 24/7 support with 30 second response time via our platform
• Access to our implementation team for set up/integrations