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B2B Outbound: How to build a high-performing sales team

This live broadcast featured expert speakers from Cognism and SalesLoft, discussing their strategies for successfully building, managing and scaling a high-performing sales team.

The speakers:

  • Nazma Qurban, who was previously the CRO @ Cognism
  • Collin Waldrip, who was previously the Sales Development Manager @ SalesLoft and is now an Account Executive at the same organisation
  • David Bentham, the current Inside Sales Director at Cognism

In this webinar, we covered:

    • How should the team be structured?
    • What are the characteristics of successful SDR’s?
    • How do you drive the right behaviours?
    • How do you measure the results? What data matters?
    • Top tips for training, motivation and culture
    • Processes that drive success
    • Technology to power the team

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