B2B Outbound: How to build a high-performing sales team
This live broadcast featured expert speakers from Cognism and SalesLoft, discussing their strategies for successfully building, managing and scaling a high-performing sales team.
- Nazma Qurban, who was previously the CRO @ Cognism
- Collin Waldrip, who was previously the Sales Development Manager @ SalesLoft and is now an Account Executive at the same organisation
- David Bentham, the current Inside Sales Director at Cognism
In this webinar, we covered:
- How should the team be structured?
- What are the characteristics of successful SDR’s?
- How do you drive the right behaviours?
- How do you measure the results? What data matters?
- Top tips for training, motivation and culture
- Processes that drive success
- Technology to power the team
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