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5 Strategies for Improving Lead Gen in Recruitment

For many industries, lead generation has been transformed in recent years. Modern prospecting techniques and strategies are empowering revenue teams to find whole new markets of customers. Recruitment agencies are behind the curve according to recent research. In this guide we will look at the techniques agencies can implement to improve their lead generation processes today.


What’s inside?

Over the course of this guide, you'll get: 

  • An overview of the current state of lead generation in recruitment
  • 5 strategies for improving lead generation 
  • Templates, tactics, infographics and data to drive high-quality leads that convert quickly
Section #1

Everything you need to know about building a killer ideal customer profile

Having a well-defined ICP will make the remaining 4 stages easier and more successful. It's the bedrock for hyper-targeted outbound sales and inbound marketing.

Section #2

A crash-course on ABM in recruitment

Account-based marketing (ABM) is a concept that has taken the marketing world by storm. It’s predominantlybeing deployed by B2B and software-as-a-service (SaaS) companies to drum up awareness of their products.It’s also a great choice for recruitment agencies who want to market themselves more effectively.

Section #3

Warm calling

We know that recruitment agencies use cold calling as their main channel for finding new customers. But we also know that cold calling is an ineffective lead generation activity. How can you improve cold calling at your agency?

Section #4

Personalised emails

Do you find that you’re not getting the engagement you expected from your email marketing campaigns? Prospects aren’t responding, clients aren’t opening your emails? This is where email personalisation comes in.

Section #5

Event-based triggers

If you aren’t engaging with your prospects at the most optimal times, then you’ll be losing out on the best sales opportunities. Unsure about what event-based triggers are and how you can use them in recruitment? Read on for our quick guide!