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Playbook

Cold Calling Objection Handling

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If you’re a sales rep working in B2B, and you’re making cold calls every day, then you’ll know that getting objections from your prospects is inevitable. Almost every prospect you talk to will have objections of some sort.

All B2B salespeople have to learn how to handle objections during their cold calls - this can significantly speed up hitting revenue targets and closing more deals, faster.

We’ve spoken to some of Cognism’s star salespeople, who helped us to grow exponentially over the last 12 months (a 657% growth in revenue in 2018). They're experts in cold call objection handling and they’ve shared their five-point plan for dealing with these.

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