Inbound marketing attracts, engages and converts customers. With an inbound strategy, prospective customers find an organisation through web searches, social media, blog posts, email marketing campaigns and other types of valuable, relevant content.
In this guide we share our secrets to inbound success with you - uncovering the processes, tactics and resources we used to predictably grow revenue from $2.5M to $7M ARR in a year.
Over the course of this exhaustive guide, you'll get:
This is the part where we show you how to build a B2B inbound pipeline, and create the right processes to fill that funnel. Plus, you're going to get top tips and advice from leaders working in some of the world's hottest B2B SaaS companies.
PPC ain't easy. But there are tactics and frameworks you can put in place to empower your team. Pave your way to success with Google, LinkedIn and Facebook ads using our top tips.
Content is king in B2B inbound. But writing the correct content will directly increase your chances of converting a lead. So how do you get started? This section outlines all of the basics.
Are you looking for effective ways to connect with inbound leads? We've been busy studying the data from our own team's email campaigns, and we've put together all the best advice to nurture leads.