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The 'No Fluff' Guide to Inbound Marketing

Inbound marketing attracts, engages and converts customers. With an inbound strategy, prospective customers find an organisation through web searches, social media, blog posts, email marketing campaigns and other types of valuable, relevant content.

In this guide we share our secrets to inbound success with you - uncovering the processes, tactics and resources we used to predictably grow revenue from $2.5M to $7M ARR in a year.

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What’s inside?

Over the course of this exhaustive guide, you'll get: 

  • The 'three stages of inbound marketing'
  • The must-have inbound channels
  • Advice on getting started with paid channels and PPC, from Google, to Facebook, LinkedIn and beyond
  • Content marketing hints, tips and tricks 
  • Email marketing that delivers opportunities
  • World-class advice and guidance from frontline, expert B2B marketers
The Ultimate guide to hacking B2B Lead Generation BANNERS V1 FINAL-09
Section #1

Intro to Inbound 101

This is the part where we show you how to build a B2B inbound pipeline, and create the right processes to fill that funnel. Plus, you're going to get top tips and advice from leaders working in some of the world's hottest B2B SaaS companies.

Section #2

Paid channels

PPC ain't easy. But there are tactics and frameworks you can put in place to empower your team. Pave your way to success with Google, LinkedIn and Facebook ads using our top tips.

Section #3

Content marketing playbook

Content is king in B2B inbound. But writing the correct content will directly increase your chances of converting a lead. So how do you get started? This section outlines all of the basics.

Section #4

Inbound with email

Are you looking for effective ways to connect with inbound leads? We've been busy studying the data from our own team's email campaigns, and we've put together all the best advice to nurture leads.