Inbound Lead Routing
Creating an Inbound Lead Routing process is HARD. But it doesn't have to be...
Use our Lead Routing example for inspiration to create an efficient process.
*Note: The routing example will only be available to view on desktop devices*.
It shouldn't be a maze
Speed to lead has never been so important.
All the crazy loops, dips and curves that are involved in lead routing should only be apparent to you. The prospect's experience should be efficient and FAST. And a response ideally within 30mins of the MQL arriving into your system.
There are plenty of chances to WIN:
- The average lead response time is 17 Hours.
- Just 27% of leads are contacted at all.
- Calling after 30mins is 21x less effective.
It's bigger than a single MQL
Successful routing leads to business growth.
Having an effective routing process means you can lower the risk of errors by analyzing the lead data, providing specific forecasts, and reporting.
There are plenty of chances to WIN:
- Best-in-class forecasting means sales have a 97% chance of hitting quota.
- Companies with accurate forecasting are 10% more likely for year-on-year growth.
Find out how Cognism supplies relevant data for your GTM Teams.
Click below to start your journey.