New technologies, such as AI and machine learning, have given rise to a new generation of companies. Disruption of traditional industries is the name of today’s game.

There are now more businesses than ever before - a quick look at the stats proves this:

• In 2016, the number of UK startups rose to a new record - 660,000 new companies were established, compared to 608,00 in 2015.

• In 2017, UK startups raised more money in equity investment than ever before - equalling £8.27bn worth of funding.

• In 2018, the number of new tech companies in the UK rose by 14%.

Read how to win in this race and how to increase your sales effectiveness, without primarily worrying about product differentiation.