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How to Sell Without Product Differentiation

New technologies, such as AI and machine learning, have given rise to a new generation of companies. Disruption of traditional industries is the name of today’s game.

There are now more businesses than ever before - a quick look at the stats proves this:

  • In 2016, the number of UK startups rose to a new record - 660,000 new companies were established, compared to 608,00 in 2015.
  • In 2017, UK startups raised more money in equity investment than ever before - equalling £8.27bn worth of funding.
  • In 2018, the number of new tech companies in the UK rose by 14%.

Read how to win in this race and how to increase your sales effectiveness, without primarily worrying about product differentiation.

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What’s inside?

In this guide, you'll learn:

  • The state of the SaaS industry and how sales are changing
  • How to win in a crowded tech market
  • Actionable tips to sell without product differentiation
  • Using social proof for sales
  • Actionable advice for 'selling the problem' to your audience
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