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How to sell SaaS: Cognism's guide

If you work in the industry, you’ll know that selling SaaS is hard work. In our latest whitepaper, we’re opening our B2B sales treasure chest and sharing our secrets. We’ve outlined 3 simple ideas that will help you formulate a winning sales strategy for SaaS and enable your sales team to outsell the competition at every turn.

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What’s inside?

  • 3 actionable insights for selling SaaS more effectively.
  • Top tips for improving your sales demos and company communications.
  • Advice for using social proof to your advantage.
  • Guidance for changing your sales mindset to focus on pain points and problem-solving.
  • Facts and stats about the past, present and future of SaaS.
  • Infographics, charts and checklists that you can start using today.
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Chapter 1

Introduction: differentiate or die?

The SaaS sector is now exploding with competition. Every year, there are more SaaS startups being founded and all of them are battling to win a slice of the market. With such fierce competition out there, what does this mean for “differentiate or die”?

Chapter 2

Selling SaaS the Cognism way

How can a SaaS company make its product or service stand out when selling? All you need to do is revamp how your sales team conducts its business - and in this guide, Cognism will show you how it’s done - in three simple steps!

Chapter 3

Conclusion: the Cognism story

At Cognism, we focus on how we sell, not what we sell. In 3 short years we’ve managed to build a SaaS company that now serves 500+ customers worldwide. We’re confident that you, too, could see similar results. Follow our steps for selling SaaS and see if they work for you.