The best salespeople aren't artists - they're scientists. They use data to form insights and optimise their work, and the right B2B sales process enables this way of working.
In this guide we provide a framework for salespeople to get started and improvise. This offers four key benefits: quicker onboarding; more efficient growth, a better established structure, and easier forecasting.
Over the course of this exhaustive guide, you'll come to understand the 8 stages of the B2B sales process:
We asked our business development team for their insights: how do they manage the hard job of B2B sales, on a day-to-day basis?
Most salespeople enjoy the freedom that comes with their role. However, the right sales process offers a framework upon which you can improvise.
What does the B2B sales process look like for Cognism's AE's? These are the 8 stages they follow - in detail.