Growth Across Borders: How not to be a naive tourist
When entering or expanding into new markets, you can't rinse and repeat the same formula. Your go-to-market (GTM) strategy needs to be adapted to fit every new region, taking into consideration culture, language and new hires.
So, how can your teams overcome these new market challenges to successfully expand and grow your business?
In this webinar our speakers shared their GTM secrets as well as practical advice on how to set yourself up for success and stand out from the crowd – in the right way!
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