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Growth Across Borders: How not to be a naive tourist

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Alice de Courcy

CMO @ Cognism

Matthew Gower

Matt Gower

GM / Strategic Partnerships EMEA @ Bombora

Charles Crnoevich 01

Charles Crnoevich

Vice President - Partnerships & BD @ Bombora

Live webinar: Thursday 19th August
16:00 BST | 11:00 EDT | 08:00 PDT

When entering or expanding into new markets, you can't rinse & repeat the same formula. Your go-to-market (GTM) strategy needs to be adapted to fit every new region, taking into consideration culture, language and new hires.

So, how can your teams overcome these new market challenges to successfully expand and grow your business?

In this webinar our speakers will be sharing their GTM secrets as well as practical advice on how to set yourself up for success and stand out from the crowd – in the right way!

They'll be discussing: 

  • Building your GTM plan
  • Hiring in your new market
  • Positioning, messaging & understanding your buyers
  • Must have tools in the new market GTM armoury
  • Common mistakes to avoid

Find out more about Cognism

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