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European GTM 101: The honest guide to nailing your strategy

When entering new markets your go-to-market (GTM) strategy needs to be adapted, taking into consideration culture, language and new hires.

So, how can your teams overcome these new market challenges to successfully expand and grow your business?

In this guide we reveal the GTM secrets of Cognism’s Vice President of Global Sales, Mark Bedard, Chief Marketing Officer, Alice De Courcy, and Head of Product, Baptiste Picard, inspired by real-world European launches to help you nail your GTM strategy. 

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What’s inside?

Over the course of this guide, you'll learn how to how to nail your European GTM strategy. 

  • GTM in Europe: Key challenges 
  • Nailing your product for the European market 
  • 4 traps to avoid when configuring your European GTM sales function 
  • How to build an inbound model for your European GTM 
  • Achieving alignment between sales, marketing and product
Introducing the B2B Sales Process Handbook BANNERS V1 FINAL-04
Section #1

GTM in Europe: Key challenges

The list of hurdles you face when entering a new market goes on, and on, and on. In this section we cover how you can equip yourself to overcome them.

Section #2

Nailing your product for the European market

If your product is perfect, you're launching too late. Baptiste explains how feedback and iteration are key to success.

Section #3

Traps to avoid when configuring your European GTM sales function

In this section Mark explores the biggest traps B2Bs fall into and how you can avoid them.

Chapter #4

How to build an inbound model for your European GTM

Alice shares her proven inbound model and how you can measure it's success.

Chapter #5

Achieving alignment between sales, marketing and product

So your sales, marketing, and product stakeholders are all ready to go. Now it’s time to bring everyone together. Here’s the advice Mark, Alice, and Baptiste have on alignment and how it helps keep your European GTM on track.