NEW & IMPROVED
List & CRM enrichment
USE CASE
SCENARIO
NEED
You work in:
- Marketing
- Marketing/Sales/Revenue Operations
- Sales
You want to:
- improve form conversion rate and ensure that all leads are immediately actionable
- improve efficiency, productivity and your individual contributors' morale
- avoid outreach delays or territory disputes
- keep track of prospect changes and unearth new oppotunities in your CRM
- improve segmentation, personalisation and relevance
You need to:
- enrich records with accurate contact and company-level data as they enter your Salesforce CRM
- maintain CRM cleanliness and manage records on an ongoing basis
- enhance lead lists on-demand
How it works ↓
Click one of the links below to navigate to the enrichment flow you're interested in or scroll to explore all flows.
WHAT YOU'LL GAIN
- Improve conversion rate with shorter forms (without sacrificing record completeness)
- Purify dirty data before it infiltrates your CRM
- Enable better use of sales time by removing the need for manual data verification
- Avoid territory disputes due to leads being routed to the wrong rep
- Supercharge your lead grading and make prioritisation easier
WHAT YOU'LL DO
- Set up an instant/automatic enrichment job
- Once the job is set up Cognism will enrich every record that matches your rules before it enters your CRM
Schedule CRM enrichment to keep data fresh and actionable
WHAT YOU'LL GAIN
- Enable more accurate customer segmentation with the latest, freshest B2B data
- Unlock more options for personalisation and take your relevance to the next stage
- Good decisions start with good data. Improve reporting and make more informed decisions on grading models and sales processes.
WHAT YOU'LL DO
- Schedule enrichment jobs on a set frequency