The diary of a first-time CMO
Helping B2B marketers take the 😱 out of leadership.
This is the first book to chart the journey of a first-time CMO, end-to-end. Across 63 diary entires, Alice de Courcy unpacks the 'aha' moments and lessons that helped her:
- Build and hire a team from 3 to 39
- Scale ARR at Cognism from $3m to $50m+
- Transform Cognism into a demand gen engine
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*First 100 'early bird' copies will only be available to ship to the United Kingdom, United States, Canada and the EU.
"CMO insights directly from the trenches. The
learnings are remarkable" - Gaetano diNardi
Hype for diary of a first-time CMO.
A word from Alice.
Hey B2B marketers 👋
Here it is. 4 years, $50m+ ARR and 6 months of writing later.
I wrote this diary because there is very little honest advice out
there for first-time marketing leaders.
That's what this diary is.
An honest account of what worked (and what did not) for me as a first-time CMO.
63 diary entries. Endless lessons for
marketing leaders.
Only 100 copies available in this first release...
Join the early bird list to get yours.
Reserve your copy👇
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