Box: The Intent Data Playbook

VP Global Sales

Improving your bottom line metrics like ACV 📈

Perfecting your techniques to get ahead of competitors 👩‍💻

Learning to work smarter, not harder 🥸

Increasing upsell opportunity and driving product value 🏎️

Let's jump in 👇🏻

As a customer of Bombora, we don't need to explain how powerful intent data is. But what's missing from your intent-based approach is the contact data to reach buyers so you can strike when the iron is hot.
What if you were able to identify the key decision-makers across the buying group who are showing genuine buying intent, connect with the exact person you want to reach, and be the first to the finish line? Well, you can be.
First, however, you need to define what is important to you, and how you rank things such as purchase intent, industry relevance, company size, and other parameters that align with your target ICP.

Open Cognism Prospector. Our Bombora integration lives under our Intent tab but is now visible in multiple handy areas of the platform.
The easiest route is to remain in Prospector, and head to the ‘Company’ tab.
From here, you can apply your saved companies to an intent search and it will display the companies that are showing Company Surges against those topics.
For example, in your case, your sellers will be interested in tracking companies who are trending against topics such as 'content management', 'collaboration, and 'file sharing' - this makes it clear who is in the market for a solution like yours.

Once you have identified the accounts trending against your defined topics, now it's time to identify the buying group in these accounts.
Pick the region you want to target and then define the ideal job titles or seniority you want to target.
From here, drill down into the Contact Data Quality filter to prioritise prospects with mobile phone numbers or verified B2B emails, depending on your preferred outreach method.
If there is key prospects you want to reach and we don't have their mobile phone number, you can request us to manually find and verify that prospects mobile number to ensure you don't hit a dead end.
And voila, you're done (it's really that easy). All that's left to do is to export this data into Salesforce.
We also have a native integration with Salesforce which will allow you to easily identify which accounts are already in your CRM, to ensure you're only exporting net new data into Salesforce.

Hey Box 👋 Take your intent-based approach to the next level.