Demandism Live

Blogs, emails & SEO

Our hosts focus on SEO in the modern demand gen era, how to approach blog & B2B content to build demand, using emails and email nurtures, and how to launch paid demand gen experiments.

When (and why) to rebrand

Cognism's recent rebrand, including getting out of brand limbo, pre-kick off work needed for a rebrand project, and learnings from our recent rebrand that launched earlier this month.

Rescue from B2B boredom

Are you sick of being called boring? Get our take on how to build a B2B marketing engine (that doesn’t bore people to tears!) with ungated, quality content.

Campaigns

What does 'campaign' actually mean in B2B? Most of the time: anything and everything.

At Cognism we've changed our approach - from isolated activity to delivering multi-channel campaigns focused on ONE big idea. 

This episode gives sneak peek at our full campaign process.

Zero to one in demand gen

In this episode Alice and Fran will breakdown how to build a demand gen system from the ground up. You'll learn:

• How to build your content engine, even with a small team
• How to use freelancers when switching to demand-gen
• Who to hire first and why... & much more!
  

Tracking, measurement and metrics...

In this episode, join Alice and 3 in-house data experts as they breakdown exactly how we approach data-driven marketing campaigns at Cognism.

This episode is a goldmine for anyone who wants to become a cutting-edge B2B marketer.

2022 Recap: Key learnings from 2022...

In this episode, Alice, Fran and Liam unpack all their key learnings from 2022, covering content, paid account structures, experimentation and more!

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