Over the course of this playbook, we’re going to pull back the veil on SaaS demand generation and give you all the information you need in a simple, easy-to-digest format. There’s no great secret to it - just a 7-step process to help you launch demand generation, right here, right now!
Over the course of this guide we will cover:
The first step in the SaaS demand generation journey is knowing who you’re going to target. Your Ideal Customer Profile, or ICP, is a comprehensive description of your perfect customer. Getting this right is crucial.
Now you know who your perfect customer is. The next step is creating content that informs, educates and inspires them. Here’s our crash-course in SaaS content marketing.
Creating great content is one thing; getting it to reach the right people is another! We tackle this issue in this section of our demand gen guide.
PPC is another seriously effective demand generation tactic. This beginner’s guide will give you everything you need to set up your own PPC campaigns.
Email marketing is an essential component of the demand generation engine. It typically works hand-in-hand with your company's B2B lead generation strategy. In this section we explore all the ways you can use email to start generating demand.
Not every lead you engage via email will convert straight away. Some take time to make a decision. In the meantime, you can carry on building a relationship with them. This process is called lead nurturing. Let’s find out more.
The final step in the demand generation journey is to optimise your content and campaigns based on data and its insights. Here we explore the SaaS demand generation metrics you need to track.