Cold calling. It’s still a fast, cost-effective, and powerful part of the B2B sales process. In fact, 57% of C-level buyers prefer salespeople to call them.
But it’s not as easy as just picking up the phone. The better you plan, the more likely you are to win.
In this live cold calling workshop, our speakers shared their methods for making effective cold calls, including how to craft cold-calling scripts, handle objections, and ultimately take prospects from cold to meeting booked.