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Cold Calling: The Next Generation of Outbound in 2021

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Jenny Gray

Senior SDR, Cognism


Charlotte Johnson

SDR, Salesloft


Hugh Campbell

Sales Team Lead, Cognism

Recorded 9th February, 11am-12pm GMT

Outbound interactions remain at the heart of any B2B sales team. Picking up the phone, starting a conversation, driving interest - but it's not always that simple. A measured, prepared approach to cold calling is essential to improve engagement and create opportunities.

In this webinar, we shared our cold calling best practices, with their proven methodologies, built on industry experience, and share all their favourite tips & tricks.

Watch this recording to take your cold-calling strategy to the next level.

 In this webinar we discussed: 

  • Upgrading your cold calling scripts
  • Reaching the best contacts at the best times
  • Converting negative conversations into positive outcomes
  • Accelerating cold-call performance in a digital era

Find out more about Cognism

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