If you think cold calling is dead... Think again!
The stats prove it: 51% of company decision-makers say they would rather hear from sales reps via the phone than any other channel.
In this guide we’re sharing the latest and greatest cold calling tips that we’re sure will help your SDRs perfect their skills, become cold calling champions and fire up your leads for a hot and toasty revenue-driven year.
With this handbook you'll discover:
Mastering the art of cold calling is one thing (don’t worry we’ll get onto that). But firstly, what should you look for in an SDR? To see how your team are stacking up against the greats, we’ve created a list of the qualities that make a successful SDR.
In this section we take you through the best practices for every step of the process, providing top tips and actionable advice along the way. Including pre-call, bypassing the gatekeeper, rapport building, qualifying, pitching, objection handling, closing and post-call.
The hustle and bustle of a busy office feels like a distant memory. So, in this section, our SDRs share their advice for staying motivated when working from home.
There’s been a lot of advancements in technology to help smooth the process of B2B sales and cold calling in particular, but here’s a list of the main tools that our SDRs can’t live without.