The B2B Cold Calling Handbook

2021 edition V1

If you think cold calling is dead... Think again!

The stats prove it: 51% of company decision-makers say they would rather hear from sales reps via the phone than any other channel.

In this guide we’re sharing the latest and greatest cold calling tips that we’re sure will help your SDRs perfect their skills, become cold calling champions and fire up your leads for a hot and toasty revenue-driven year.

The B2B Cold Calling Handbook - 2021 Edition BANNERS V1 FINAL-03

What’s inside?

With this handbook you'll discover: 

  • What qualities make a successful SDR
  • The 9 stages of the cold calling process; providing top tips and advice for every step of the process from pre-call to post-call. 
  • Remote working advice: how to cold call effectively from home
  • A list of the best technologies to help with B2B cold calling
The B2B Cold Calling Handbook - 2021 Edition BANNERS V1 FINAL-04
Section #1

Qualities of a successful SDR

Mastering the art of cold calling is one thing (don’t worry we’ll get onto that). But firstly, what should you look for in an SDR? To see how your team are stacking up against the greats, we’ve created a list of the qualities that make a successful SDR.

Section #2

The 9 stages of the cold calling process

In this section we take you through the best practices for every step of the process, providing top tips and actionable advice along the way. Including pre-call, bypassing the gatekeeper, rapport building, qualifying, pitching, objection handling, closing and post-call.

Section #3

WFH top tips

The hustle and bustle of a busy office feels like a distant memory. So, in this section, our SDRs share their advice for staying motivated when working from home.

Section #4

The cold calling tech stack

There’s been a lot of advancements in technology to help smooth the process of B2B sales and cold calling in particular, but here’s a list of the main tools that our SDRs can’t live without.