GTM Operations
Convert inbound leads faster with Instant Enrichment
Ensure the right leads get routed to the right reps and provide inbound sales teams with actionable and up-to-date data from form fills.
Helping you boost speed to lead and avoid conflict across your GTM teams.

2000+ GTM Teams trust Cognism with their data hygiene...
Faster follow-up + actionable CRM = 1.7x more opportunities
The proof's in the pudding. We used Enrich against our own records. What did we find? Time saved = money made; it's that simple.

See how Cognism Instant Enrich works
This guided product tour will show you exactly what it’s like to use Cognsim Instant Enrich.
Let's walk through how you can quickly set up Instant Enrich, create new Instant Enrich jobs and ensure the sync with Salesforce is set up correctly.

Instant Enrichment
Enrich new leads the moment they touch Salesforce.
Clean and verify data as it enters your CRM to:
- Fill in any gaps in your new records
- Prevent sales from chasing unsuitable leads
- Maintain reporting accuracy
All so your GTM teams stay efficient while they deliver on their goal; Revenue.
Best in class data
Best in class data makes shorter forms possible.
Shorter forms mean... you guessed it, increased conversion potential.
But don't worry, by leveraging our global database of B2B data we're able to fill in the gaps so you won't have any routing issues or missing data.
It's simple:
Qualified Prospects + Quality Timely Contact Data = More & Better Conversations = More Revenue


Lead Routing
Mitigate Lead Routing mistakes.
Wrong numbers, inaccurate locations, missing company names etc can cause all kinds of routing issues.
But with Cognism Instant Enrich you can automatically fix these mistakes as soon as a record hits your CRM. Increasing speed to lead efficiency and avoiding costly routing mistakes.
Ready start cleaning up your Salesforce?
You're only one step away... Book a call with the team.