Join Chris Walker, CEO of Refine Labs, for a live discussion with Cognism CMO, Alice De Courcy.
Today B2B professionals live in a world of hyper connectivity. As a result, they research, discover and evaluate products in places that companies can’t track.
In this live Q&A, Cognism's CMO, Alice de Courcy was joined by Chris Walker, CEO @ Refine Labs for a deep dive discussion on the 'Dark Funnel' (a phrase coined by6sense).
They evaluated what it is and the practical ways marketers can use it to capture the attention of their buyers in the places they actually buy.
Discover our latest content below 👇
B2B marketing
Demandism Ep1: How to ACTUALLY make the move from lead gen to demand gen
B2B marketing
Demandism Ep2: Old demand gen plays that still workr
