Skip to content
Sales Insights

The B2B Sales Process Handbook

Build repeatable growth

The best salespeople aren't artists - they're scientists. They use data to form insights and optimise their work, and the right B2B sales process enables this way of working.

In this guide we provide a framework for salespeople to get started and improvise. This offers four key benefits: quicker onboarding; more efficient growth, a better established structure, and easier forecasting.

Sales Process Handbook Landing Page_Infographic
Sales Process Handbook Landing Page_Featured Banner

What's inside?

With this guide you'll discover

  • Best practices for research and discovery before prospecting
  • How to handle giving a demo to a prospect
  • Pro tips for qualifying leads
  • How to handle objections like a pro
  • Tips for closing, following up and getting feedback

Trending now

The latest in sales from Cognism

B2B sales
Webinar: Cold Calling Live [Episode 4] with Morgan Ingram
AE
A winning cadence for sales leaders
B2B sales
SDRMath