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The B2B Sales Process Handbook for 2021 

The best salespeople aren't artists - they're scientists. They use data to form insights and optimise their work, and the right B2B sales process enables this way of working.

In this guide we provide a framework for salespeople to get started and improvise. This offers four key benefits: quicker onboarding; more efficient growth, a better established structure, and easier forecasting.

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What’s inside?

Over the course of this exhaustive guide, you'll come to understand the 8 stages of the B2B sales process:

  • Research
  • Discovery
  • Qualification
  • Demonstration
  • Objection Handling
  • Closing
  • Following Up
  • Feedback
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Introducing the B2B Sales Process Handbook BANNERS V1 FINAL-04-1

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