Skip to content
Use Cases
Sales
Marketing
GTM Ops
Recruitment
Products
Prospector
Enrich
Chrome Extension
Intent Data
Integrations
Why Cognism
Why Sales Intelligence
ROI
See How We Compare
Cognism vs Zoominfo Cognism vs Lusha Cognism vs Apollo Cognism vs Other Providers
Data
About our data
Contact
Context
Compliance
Success Stories
Case Studies
Customer Reviews
Cognism Champions
Links
All Resources
Blog Books & Reports Checklist & Templates Newsletters Podcasts Webinars
Diary of a first-time CMO Fix Your Funnel The RevOps Guide RevOps on Demand SDR Zone The State of Cold Calling Report 2025 The Demand Gen Playbook Course
Interactive Resources
Free Product Tours ROI Calculator
TAM Calculator Cognism Signatures
CTA
Pricing
FAQ
Links
About Us
Careers
Partnerships
CTA
Sales Insights

The B2B Sales Process Handbook

Build repeatable growth

The best salespeople aren't artists - they're scientists. They use data to form insights and optimise their work, and the right B2B sales process enables this way of working.

In this guide we provide a framework for salespeople to get started and improvise. This offers four key benefits: quicker onboarding; more efficient growth, a better established structure, and easier forecasting.

Sales Process Handbook Landing Page_Infographic
Sales Process Handbook Landing Page_Featured Banner

What's inside?

With this guide you'll discover

  • Best practices for research and discovery before prospecting
  • How to handle giving a demo to a prospect
  • Pro tips for qualifying leads
  • How to handle objections like a pro
  • Tips for closing, following up and getting feedback

Trending now

The latest in sales from Cognism

B2B sales
Webinar: Cold Calling Live [Episode 4] with Morgan Ingram
View all Resources