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5 top metrics for B2B SaaS sales

Today, like never before, it's imperative to focus on sales in a logical manner. To assemble information, measure execution, and optimise processes. It could be the distinction between success or failure.
 
All that said we are here to provide you with the answers! Where should you start? What are the really vital metrics that you should be looking at? 🤔🤔
 
Check out the answers below 👇
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What’s inside?

What you'll learn: 

  • Lead velocity / Pipeline velocity
  • Cost per conversation
  • Call outcome
  • Sales velocity
  • SQO pipeline
= 5 top metrics for B2B SaaS sales V1 FINAL-05 (1)
Section #1

Lead velocity / Pipeline velocity

We speak with Emmet Florish the CEO of Ctrl.io, he defines lead velocity and discusses why it is important to track lead velocity, how often you should track it and the insights provided by doing so. Emmet also goes on to talk about what you can do if your lead velocity isn't good and finally provides his expert advice.

Section #2

Cost per conversation

We speak with Brian Gerlach the Director of Sales at MonsterConnect, he describes cost per conversation why it is important to track cost per conversation, how often you should track it and the insights provided by doing so. Brian then talks about what you can do if your cost per conversation isn't good and finally provides his expert advice.

Section #3

Call outcome

We speak with David Bentham who is Cognism’s Inside Sales Director, he describes call outcome why it is important to track your call outcomes, how often you should track them and the insights provided by doing so. David then talks about what you can do if your call outcomes are not positive and provides his advice on what you can do to ensure success here.

Section #4

Sales velocity

We speak with Rory Brown the co-founder and CCO at Kluster, he defines sales velocity and discusses why it is important to track sales velocity, how often you should track it and the insights provided by doing so. Rory also discusses what you can do if your sales velocity isn't good.

Section #5

SQO pipeline

We speak with Jonathon Ilett who is Cognism’s Sales Director, he defines an SQO pipeline and discusses why it is important to track SQO pipeline, how often you should track it and the insights provided by doing so. Jonathon also discusses what you can do if your SQO pipeline isn't good.