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B2B Marketing Tech Stack

Ever wondered what tools a high-performance marketing team uses to fuel growth?
Cognism has built an inside look at how we use EVERY tool in our marketing tech stack. 

We've covered everything, from SEO and content marketing, to product marketing and more. 
Check out our walkthrough videos below 👇

Cognism is the world’s leading all-in-one globally compliant prospecting solution. Its innovative solutions help businesses find and deliver new revenue, faster.

Metadata is a B2B marketing tool that focuses on audience targeting,  campaign automation and experimentation. It's used to diversify marketing audiences and integrates with existing platforms.

HubSpot's CMS tools offer the features you need to launch a custom website with ease — including built-in security, a visual web editor, and more.

Wynter is a B2B message testing platform. Get 40%–70% more demos and signups through clearer messaging.

Drift helps your marketing, sales and customer teams easily connect with customers through conversations that build trust and grow revenue.

Mutiny is an AI web conversion platform that helps marketers convert more B2B buyers without having to write code. 

Hotjar is a website heatmap and behaviour tool for marketing teams. It allows you to visually analyse what's happening on your website, and watch recordings of real user sessions to better optimise your web pages.

Figma is a powerful design tool that helps you to create anything: websites, applications, logos, and much more.

Funnel is a leading marketing data hub. It's software helps us make data-driven decision with its actionable insights.

Google data studio is a data visualization platform that makes reports easier to create and understand.

Google Analytics is a website traffic analysis application that provides real-time statistics and analysis of user interaction with the website. is a no-code funnel builder that allows you to create highly customisable funnels for acquiring, converting and retaining customers.

Navattic's demo creation software helps teams instantly create interactive demos that convert.

The leading B2B sales enablement platform. Seismic equips global sales teams with knowledge, messaging, and automatically personalised content.

G2 is the largest and most trusted software marketplace. More than 80 million people annually use G2 to make smarter software decisions based on authentic peer reviews.

Fielo is an incentive and loyalty software platform that helps marketers drive customer engagement and loyalty.

Reachdesk helps B2B marketing teams develop stronger relationships with customers using personalised direct mail and gifting.

Klue is an AI competitive intelligence platform that enables competitor research and delivery of sales battle cards to B2B Sales teams.

Gong is a listening platform that allows teams to record and listen to sales and customer conversations to empower revenue teams to perform at the highest level. 

Productboard is a collaborative product management tool that helps teams understand their customers' needs, prioritise on new features, and align on product roadmaps.  

The world’s number one CRM. Salesforce is an integrated platform that gives all your departments a single, shared view of every customer.

Pardot helps you automate common marketing tasks, including: Tracking customer behaviours and creating email marketing campaigns.

An easy to use Social Media Management Software that allows you to stay organised, save time, and easily manage your social media publishing and reporting.

Frase AI helps you research, write, and optimise high-quality SEO content in minutes instead of hours.

Ahrefs is an all-in-one SEO toolset for growing search traffic and optimising websites. 

Grammarly helps make sure everything you type has accurate spelling, punctuation, and grammar, and suggests ways to make your writing clear, compelling, and easier to read.

Google Search Console is a free service offered by Google that helps you monitor, maintain, and troubleshoot your site's presence in Google Search results.

Automatically discover missed SEO opportunities. Nightwatch's accurate data and reports help you get buy-in, justify bigger budgets, and land more clients.

An easy way to manage team projects and tasks. Asana helps you organise complex work across teams to drive business outcomes.

Goldcast is the purpose-built platform for B2B marketers to run more engaging events and drive revenue.

The Creative Cloud includes 20+ creative apps, including Adobe Photoshop, Illustrator, Premiere Pro, After Effects, InDesign, and Acrobat Pro.

Descript is the world's first audio word processor, allowing users to view and edit any audio file as text.

Epidemic Sound offers easy access royalty-free music for an affordable monthly subscription.

Mister Horse is a brand which offers tools for designers and video editors. Our video team utilises this to produce our video content.

LinkedIn is one of the world's largest B2B social networks. LinkedIn Ads give you access to millions of business professionals around the world, and offers a variety of ad types and formats. 

Meta (previously Facebook) is one of the world's largest social networks. It is also one of the most powerful advertising platforms for B2B companies. 

Google Ads is one of the most popular advertising platforms globally.  Advertisers use it to bid to display their ads to anyone using Google's products. It can place ads on search engine results pages, websites, mobile apps, and videos.

Hockeystack is a SaaS analytics platform that combines marketing, revenue and product data in one place. It is an effective tool for attribution and analytics for marketers. 

Supermetrics is a tool that connects different data sources and brings them together in one place. At Cognism, our performance marketing team is using it to track and analyse our many ad campaigns across different messaging, personas and regions. 

SendGrid delivers your transactional and marketing emails through the world's largest cloud-based email delivery platform.

Mailtastic is an email signature marketing tool. This tool allows us to get more of our content, events, offers & more in front of our audience - directly in their inbox.

BeePro is a no-code email editor to build beautiful, responsive emails quickly and easily. is an email engagement platform that gives you detailed analytics about your cold email outreach campaigns in real time.

Want to suggest a solution for our list? Get in touch!