We sat down with Andy Culligan, CMO at Leadfeeder, to find out how they adapted their marketing after the outbreak of COVID-19. Starting with webinars, the Leadfeeder team found cheaper methods to fuel their pipeline, while overhauling their paid acquisition strategy across LinkedIn and Google to improve efficiency.
A 15-minute interview focused on success stories from 2020, sharing how Leadfeeder responded to crisis:
Andy Culligan shares the story of how Leadfeeder adjusted their content and paid acquisition in response to the 2020 quarantine.
© 2021 Cognism Limited
By completing this form you are agreeing to the terms & conditions and privacy policy of Cognism.