What should our Key Performance Indicators (KPIs) be?
Are our current KPIs measuring the right things?
As a marketer, these may be questions that you find yourself considering or maybe questions you need to ask in order to improve your marketing efforts.
Measuring the right metrics can be difficult, and the right metrics for your business will likely depend on numerous individual and unique factors.
To help you get started, Alan Gleeson, London based B2B SaaS Marketing Consultant, shares his top “5 metrics B2B SaaS marketers should measure” in this playbook.